Roll Tide®! Wear your Crimson Tide pride, game day and every day, in this officially licensed beaded bracelet, equipped with a gold and enamel University of Alabama® charm.

Set Kindness in Motion
The cycle of kindness starts with you. It’s why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward. Connect your bracelet to get started, and to get a lifetime warranty for your Little Word bracelet!